The history of Sayora began when our founder Johan Ekberg was just five years old...
“Steady now son, be careful with the throttle. Steer a little to starboard, and keep your eyes on the island on the horizon."
At that age, I didn´t know what starboard meant. All I knew was that, with my hand on the helm and my proud father beside me, I felt free. Feeling the waves gently rocking the boat filled me with joy.
These feelings are what I associate with the boat. The boat by the name Sayora.
My goal is to bring the same feeling of freedom that I felt as a young boy, as I navigated the boat. I'm hoping to succeed with this by offering a timeless and classic product that reminds people of what's really important; To spend your time being free. With this in mind, what better product to offer than a unique wristwatch?
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